It’s not easy being green

go green with the Green Marketing CompanyIt’s not easy being green
Judith Lam Tang, www.juicygreenmom.ca

Green living is something I have been learning more about over the years. When I was a kid, I remember the blue box for recycling being a new thing, and I had my own Kids for Saving Earth club. We did a rainforest walkathon to save however many acres of rainforest (I wonder if those acres are still there??). As I grew up into a young adult, I was leaning more to the greener side of the spectrum of green, but I didn’t actively search out information. Things can sure change in a heartbeat, though! My sister (5 years older than me) was diagnosed with breast cancer at the age of 31, and we had no history of it in our family. She is my only sibling and my best friend, so it was a huge shock. When she started learning about lifestyle changes to prevent the cancer from coming back, I jumped on board with her. It was overwhelming how much I didn’t know about what was in my food, my skincare products, my cleaning products, my clothes, my bedding, and so on. My sister did a huge purge of her stuff and started seeking out natural and organic products, and slowly I did the same. I started reading labels and keeping those lists of ingredients to avoid in my wallet. It was a steep learning curve, and still is.

When I became pregnant, I worried a lot about what I was doing for the development of my baby. My mother-in-law also had breast cancer in the past, so the fact that my child would have a history of it from both sides of the family was always in the back of my mind. It scared me. But it also inspired me. Because it was an opportunity to have a clean slate. I can’t control all of the things I ingested and was exposed to since I was born – so there are chemicals and toxins in me that will stay there. But with a brand new baby – I would be the one to control what she ingested and what she was exposed to (to a certain point, of course). So when I started thinking about baby cribs and furniture and bedding I started doing research on what was safe. Adria Vasil’s Ecoholic book was a great resource and starting point. And then I started looking at baby soaps and lotions and diaper creams. And on it went. It was a whole new world of learning for me, and it was definitely overwhelming a lot of the time. But it was also empowering to know that I could become informed, and make decisions that made me feel good about what I would be giving my baby.

I wasn’t the greenest mother-to-be or mother. There were things that I couldn’t give up, or couldn’t afford, or just didn’t know about until later. But it’s a lifelong learning process, isn’t it? Being a mommy is a learning process, and learning to live a green lifestyle is too. My child doesn’t eat organic at every meal, but I do my best to give her organic whenever possible. She was at someone’s house once and was offered some Bits and Bites. When I looked at the ingredients, I was shocked to find MSG in there. She had already ingested it! Argh! I didn’t stop it in time!

Living greener can be daunting, because the more I learn about things, the more I learn that things are complicated. But it isn’t impossible. And as cliche as it may be, every little bit does help. Every time I get organic strawberries is one less exposure my daughter has to pesticides. Every time I get cereal with a non-GMO label is one less exposure to GMOs. We have so many opportunities, so many moments of the day where we can choose to be just a little bit greener. And it’s pretty amazing what’s going on with blogging and social media to help inform people and raise awareness about what choices to make. So it’s not easy being green… but it can be. We just have to try.

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Launch of Development of Standard for Sustainability Master Plans

National Master Sustainability Plan

The Green Marketing Company provides marketing services for the National Master Sustainability Plan.

(Madison, WI, April 10, 2013) – Leonardo Academy announced the launch of the development of a standard for sustainability master plans using the American National Standards Institute (ANSI) process to define sustainability goals and achievements for regions, states and campuses. The development of this standard was announced in ANSI Standards Action on March 22, 2013. Those interested in learning more or in participating in this process can visit the Leonardo Academy web site at: www.leonardoacademy.org

The Need
The affects of Hurricane Sandy along the eastern seaboard highlight the need for developing sustainability master plans that can guide and measure sustainability achievements for restoration and for the long term. In other areas where disasters have not occurred, sustainability master plans are also needed to define sustainability goals, steps for getting there and metrics for measuring progress. Since the need is most urgent in the eastern coastal states, the first sustainability master plans will be developed for New Jersey and other states affected by Hurricane Sandy. The master plan development process will then expand to other states.

Sustainability master planning brings together land use planning, sustainability for the built environment, waste management, energy efficiency, energy supply, renewable energy, transportation, water management, resource management, recreation and preservation. It takes the vision of a sustainable future for an area and makes it concrete by defining sustainability goals, implementation steps and metrics for measuring progress.

The Strategy
The standard for sustainability master planning will be developed in tandem with the sustainability master plan for New Jersey and other states affected by Hurricane Sandy. The interplay between the development of the standard and the state-specific plans will inform and energize both processes. Eric Hansel, President of EGM Green, and Michael Arny, President of Leonardo Academy, are partnering to launch this process and to drive it to timely completion.

The Standard and State Plans Being Developed
This standard will address how to develop a sustainability master plan for an area. It will be scalable so that it can be applied to wide range of areas, such as multi-state regions or states, as well as smaller areas like corporate, government and university campuses. It will address all three aspects of sustainability – environmental, social and economic for the region/area – and define the current and target levels of sustainability, the steps and time tables required to reach the targets, and performance metrics.

The Benefits of a Sustainability Master Plan Standard for the Public and Businesses
Sustainability standards provide a framework that defines sustainability objectives, paths for reaching them and parameters for measuring achievements. Sustainability standards also provide recognition that helps to create incentives and a language of commerce around achieving sustainability goals. The public benefits from sustainability standards by living in a healthier environment and businesses benefit from the clearly-defined framework that gives them a new opportunity to compete and be recognized for their progress on sustainability implementation. An example of this is the U.S. Green Building Council’s Leadership for Energy and Environmental Design (LEED®) standard rating system for buildings, which has transformed the building industry into being more sustainable.

Funding and Sponsorship Opportunities
Fundraising for this standard development process has begun. If your organization or company would like to provide a grant or be a sponsor, please contact Leonardo Academy.

For More Information
Visit the Leonardo Academy web site at www.leonardoacademy.org. To be added to an email list to receive updates about the standard, send your request to development@leonardoacademy.org.

The Master Mind Principle


Mastermind groupUploaded on Feb 27, 2009

Napoleon Hill Online Store: http://www.naphill.org/store/

This is a message on film of Napoleon Hill discussing the power of the mastermind. He begins to discuss Henry Ford and refers to principles of success. Enjoy!!

Napoleon Hill’s Think and Grow Rich Mastermind principle teaches you about the importance of creating a mastermind group to help you achieve your goals. Great success requires the aid of others who are strong in the areas where you are weak.
THE GOOD WORD is searching for others that can serve on our mastermind group that will develop a global media company that promotes, truth, peace and sustainable living.  Do you have a burning desire to make a difference, are you searching for others that have similar dreams and aspirations?  Contact THE GOOD WORD Today!

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Simple steps to saving money and energy

12 Dec. 2009, Copenhagen, Denmark - Global Day...

Conventional energy production is dirty. Despite recent global climate summits and their often heated sessions, inaction is not reducing man-made damage to the atmosphere. While most citizens rely on legislation for protection from excessive pollution, generations of unsustainable production, consumption and toxic waste burden the natural forces behind climate cycles. Corporate operatives direct government policy and massive advertising steers consumer dollars away from systems that support a cleaner, more just and sustainable future. Join us to learn more about simple, money- and energy-saving steps everyone can take at home, work and at school.

Continue for a Good Dirt Radio audio eco-spot and transcript.

Out of the urban bubble

Foto de una carretera en la cual se destacan a...

This is a story of a city guy from the ‘burbs’, finding his way out of a commercial, petroleum-based, urban bubble to live locally and in balance with the biosphere. While we may be at the peak of automatic comfort, citizens of all ages are learning to appreciate the sense of well-being that can come from living with renewable life support systems. The options are diverse. Hear how he describes his quest to wean himself from a life of fast food, wasteful energy consumption and pollution to more locally based, in sync living.

Click for an audio file and transcript.

Greenpreneur Organizes Free Concert “GreenFest” This Weekend in Danbury For Green Living

Local Man Organizes Free Concert “GreenFest” This Weekend in Danbury For Green Living

“We are shaped by our thoughts; we become what we think. When the mind is pure, joy follows like a shadow that never leaves.” ~ Buddha 

For local environmental guru Steve Schappert, the above quote is a mantra of sorts for the many companies he heads up, The Good Word, The BIOS Organization and The Green Marketing Company, all dedicated to doing good and saving the planet. Schappert, a Brookfield native, began his mission of world peace and saving the planet over 2 decades ago and continues to work to “leave this world a better place.” He believes in speaking and thinking positive thoughts and words and doing good for each other and the environment. As if running the three aforementioned companies was not enough, Schappert recently embarked on a new journey of sorts that kicks off this weekend– GreenFest– a 3-day free concert on the Danbury Green at the bandshell.

“The goal of GreenFest and The BIOS World Peace Tour is to create a powerful change in the world capable of bonding all race, creed, color and religion. We will accomplish this by spreading the BIOS Philosophy of green, healthy, holistic, organic, sustainable and energy-efficient living and by teaching others to do well by doing good,” Schappert said.

GreenFest 2012 features 45  bands and 15 green vendors whose primary goal is to work to raise awareness on the benefits of green living. By using art, literature, music, dance and multimedia, Schappert hopes to raise money to complete funding of his Bios Water Car.

The BIOS Water Car is a 1972 Ford Mustang convertible that gets 58% better gas mileage using water for fuel. Throughout the 3-day benefit concert, Schappert will discuss his plans to drive 9,000 miles across North America, visiting 46 cities in 5 weeks. Schappert researched many available hydrogen systems and found what he considered to be the best in class, one unit that produces nearly 3 times as much hydrogen per minute as any other competitor.

The recent launch of The Good Word, a website dedicated to inspirational stories about good people doing good things, has helped get the word out about GreenFest and has been a great resource for local businesses to advertise affordably. The Good Word also has a print publication with a distribution of over 100,000, the largest of its kind, and strives to bring readers positive stories “that will put a smile on your face,” Schappert said.

The Good Word also promotes The Bios Philosophy, the study of green, healthy, holistic, organic, sustainable, energy-efficient living. Schappert said: “Teaching the world to do well by doing good and providing a common bond for all religions, race, creed and color. Together we can create a better life for all by understanding that we are all connected by mind, body spirit and earth.”

Green Fest begins this Friday, from 12:00 p.m. and runs through 10:30p.m. at the bandshell in Danbury on Ives Street. (Park at the Patriot Garage). For a schedule of Friday’s performers click here.  Saturday’s events run from 12:00p.m. until 10:30p.m. Click here for a band schedule. Sunday runs from 10:00a.m. until 7:00p.m. Click here for a schedule.

For more information about Green Fest 2012, click here.
For more information about The Bios Organization, click here.
For more information about the Bios Water Car, click here.
For more information about The Good Word, click here.
 

On The Road with Shannon Hicks: GreenFest

*Organizers of Greenfest 2012, a three-day green living festival and benefit concert for The BIOS World Peace Tour  that will combine art, entertainment and education at CityCenter Green in Danbury in June, are still seeking performers and vendors. The plan is to pull together 50-60 bands and of the 72 bands that have already auditioned, only 32 had been accepted as of April 20.

Entertainment and educational presentations are free on a case by case basis, and are still being scheduled. Visit the festival’s website, http://GreenFest.ws/acts, to arrange an audition.

Greenfest will offer art, entertainment and education “promoting all that is green, healthy, holistic, organic, sustainable and energy efficient,” according to a note last week from co-organizer Steve Schappert.

It will run on Friday and Saturday, June 22-23, from noon to 10:30 pm; and Sunday, June 24, from 10 am until 7 pm. Additional information about the festival is also available online. Links are available there for vendor and sponsorship opportunities as well.

Following the festival, Schappert and Peter Jam, a Lebanese-Armenian artist, activist, singer-songwriter and Ambassador For Peace, will travel the world. The pair will spend two years playing music, teaching green living and preaching peace. The BIOS World Peace Tour will also spread the word about The BIOS WaterCar Project, a car that uses water for fuel.

via On The Road with Shannon Hicks, updated April 26, 2012 | The Newtown Bee.