Tag Archives: social network

Now You Can Pay It Forward While Promoting Your Business!

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pandas_helping_each_other_19052012

Picture VIA Pichippo.com

THE GOOD WORD isn’t like other media companies, as a social business enterprise, we have a higher purpose.

We help you do well, by doing good.

Our profits are invested back into socially desirable programs like the BIOS WaterCar and The BIOS World Peace Tour.

Your advertising dollars not only promote your business, but it supports our efforts to spread kindness around the world.

TheGoodWord.Me is written in 67 languages and read in 163 countries.

Now our local sites, with your help will spread goodness in your community!

We care and we constantly try to make a difference.

Here are a few of our popular programs, custom packages are available with a free consultation.

 

Relationship Builder:

  • Create Twitter Account: Gain hundreds or thousands of new followers $29
  • Create Facebook Page: Start getting to know your fans and find out how to help them $49
  • Updates:  1 Tweet and 1 Facebook post each day of the month  $39  10 Tweets a day for a month  $100

Local Website Participation Packages: 

  • $100 image link:  A banner ad linked to your press release which we publish for free.  A 220×220 pixel image supplied by you will used to promote your story on a relevant page for 1 year.
  • $200 custom profile: Includes 1 image and an article up to 500 words supplied by you, which we will optimize with key words (tags) and hyperlinks to relevant terms. Package also includes up to 10 related articles linked to maximize relevance and a link to our main business directory for 1 year.
  • $400 profile on subcategory pages: Your custom profile (explained above) appears on a subcategory page
  • $800 profile on main category pages: Your custom profile as a 200-word article appears on a main category page.
  • 15%-90% multiple site discount: Receive a discount on each additional local site you purchase.

Regional Exposure:  Quarterly Print Publication Reaches 500,000 people in Western CT.

  • 1″Ad: $210     only $70 a month
  • 2″ ad: full color with logo 140 characters about the good things you do, web address and phone $375
  • 4″ Ad: All the above & more about you $700. Ads are placed on the upper half of the publication on a first come first serve basis.
  • Feature Stories: Story must qualify from an editorial stand point $300
  • Advertorial: upper half of back page $850

Global Exposure:

  • TheGoodWord.Me has advertisers in 30 countries and reaches 163 countries, if you want to go global, ask for a free consultation to discuss the best way to reach your market.

Call 203-994-3950 for a free 30 minute phone consultation to jump start your business!

or Email  Steve Schappert  Sales@TheGreenMarketingCompany.com

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Spreading Goodness

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Life has certainly had its ups and downs over the years. One quote has guided me, “You become what you think about”  Having to recreate myself after the market crash I figured why not keep it simple, I’ll think about good stuff.

The GOOD WORD was born.  Gramps used to ask, “what’s the Good Word?”, Uncle Jim taught me that  people buy from you because they like you and my father taught me everything else about helping others and doing the right thing.

More than ever the world needs GOOD.  I am one but I am hoping the concept catches on. This year, I am asking for your help to simply spread the good word.  THE GOOD WORD  is a multimedia publication that helps people share the good things they do to help others and succeed in business.  Most publications promote tragedy and despair, we offer a breath of fresh air.

There are many ways to promote goodness in the world.  You can make a difference by simply sharing, you can find us on Facebook,  LinkedIn, Pinterest, Twitter, see a  complete list of our media accounts.  You can advertise with us,  You can submit articles about the good things your company does,  You can work with us  and well yeah, as a fledgling business we are also looking for funding to expand our mission of promoting good, green stuff and building The BIOS Center, (a Green Living Museum and our corporate home.)

May the new year embrace you and the ones you love.

Sincerely,
Steve Schappert

 

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Show The World You Support Goodness

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More than ever we need to focus on the good things around us. You Become what you focus on, you have a choice and you have a voice, it is up to you. THE GOOD WORD is more than a publication, it is a mission to help others share the good things they do. To reward those that make a conscious decision to leave the world a better place. Your message may be seen by more people if it is published next to the latest tragedy or horror story but is that the world you want to support?

It is time for the world to take a stand! Will you join us? The second edition of THE GOOD WORD will be printed in January of 2013. There will be 100,000 copies printed, each advertiser will receive 500 copies. THE GOOD WORD will spread from person to person, we anticipate 500,000 to see the edition. You can be featured for as little as $175.
A Multi Media Publication All ads are featured in the print publication, Online at http://TheGoodWord.me, on our local blogs, Facebook, Twitter, LinkedIn & Pinterest . We operate 134 twitter accounts and 35 Facebook pages, The GOOD WORD is printed quarterly, your ad will be seen by a million people in print and online over the next 3 months.
The Good Word as a printed publication strives to be an eye-catching collectors item, featuring inspirational stories about people, planet and success. The printed version directs readers to advertisers’ websites and TGW local sites. It shows up everywhere in local communities, especially those places that people might want to grab something to look at in order to pass the time.

 TheGoodWord.me is a global website that shares inspiring stories and ideas about people, planet and success. We are the curators of good stuff, which creates interest and popularity. Most people want to read inspiring stories and be exposed to great ideas that will change how we live on planet Earth. We search for and feature content from lots of different sources—our own and other individuals or organizations that are dedicated to the greater good.

CONTACT STEVE SCHAPPERT TODAY 203-994-3950 STEVE@THEGOODWORD.ME

Rough sales draft below.

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It's Friday. Yeah. Who are we???

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We are thegoodword.me.

Hey, you can be too!

We are brand new, fueled by passion and desire to leave the world a better place. We are planning to build an impossibly huge network that will feature good stuff about people, planet and success in every zip code of the country and beyond! Good news and inspiration are not limited by boundaries.

You can help us by liking our page on Facebook, following us on www.thegoodword.me and on Twitter, signing up for our email newsletters, engaging in our posts, and whatever else you can think of.

Join us! Share us! Dog-gone-it, just like us! It’s a really good thing.

Facebook Timeline’s Green Marketing Opportunities

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Facebook Timeline’s Green Marketing Opportunities

November 26, 2011

Over the past few years, we have seen the web transform from a medium that facilitates information exchange to one that enables social connections and conversation. Arguably, the recent launch of Facebook’s Timeline marks another milestone for the web, enabling a web experience more personal than ever before.

Timeline facilitates the sharing of a user’s life story – both the portion already written and the one still unfolding. It does so by transforming the current Facebook profile into an unending digital scrapbook of sorts. Facebook reorganizes and summarizes available personal data such as likes, apps and photos into a timeline. Users are then encouraged to fill in the gaps, especially meaningful events that predate their time on Facebook.

What makes Timeline so different is that it enables users to share their lives in an easily accessible, highly visual chronology, rather than simply post thoughts in the here and now. A living memoir, if you will.

For green marketers, Timeline offers a unique new way to understand and connect with Facebook users, and one which they should take advantage of. Here are a couple of ideas how:

Persistence: Timeline organizes content in a way that enables individual posts to remain accessible, rather than disappear from view on the Facebook Wall. Persistent access increases the value of this content – and Facebook as a channel for distributing it – by enabling it to be consumed and shared by viewers over a longer period of time. This provides greater impetus for green marketers to motivate consumers to post about, like or share branded content on Facebook, as greater persistence means more impressions over time.

Prediction: Personal information has long been used to more effectively target users with ads. Arguably, Timeline will enable a more in-depth view of the user mindset, revealing new targeting and messaging avenues. Facebook has the potential to use this data not only to help green marketers find those that have demonstrated a clear affinity for green, but also to predict interest based on similar attitudes, experiences, demographics or behaviors. This can enable green marketers to target micro-segments with more specific messaging, or even find new audiences, even those that have not yet taken action.

While Timeline is still in beta with consumers, there are expectations that Facebook will soon make Timeline functionality available for business pages. Green brands should consider this new template for their own Facebook page as its functionality offers advantages for companies too:

Presentation: Timeline could enable new ways for businesses to present their brand online. For example, Timeline enables a larger profile image prominently placed at the top of the page. Companies could use this space to build

via Marketing Green.

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5 Tricks to Effective Facebook Advertising

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Facebook logo

Image via Wikipedia

Fast Tips For Your First Facebook Ads

by Renee Warren on 25.07.2011

Creating the ideal converting ad on any platform can be tricky. I know it! Having tried Linkedin, Google, and Facebook advertising platforms I found it tricky to find the right fit.

In creating online ads, it’s up to you to make them appeal to who you are targeting, but also to keeping an eye on the daily results.

Below I have summarized the top five tricks I use to increase my Facebook ad conversions.

1. Art and Copy combo must be ‘wack’

No doubt using the best image and copy combination will result in high conversions. But what are the tricks?

a. Use less copy

b. Use simple and bright images

Which convert best? According to SearchEngineLand the top three converting images are:

a. Happy women

b. Colorful logos

c. Headshots

2. Target Interests and Demographics

You can chose to narrow your focus down to qualify your leads, or you can make your ads available to those beyond your demographic. Your choice, but I recommend narrowing your demographic, locations, and interest to the most relevant.

Example, if you are a boutique shop located in a small community but know to get visitors from surrounding cities or communities, make sure to target those cities and outside regions in your ads.

However, avoid creating a reach that is too small. If you are targeting soccer players for a new league, for example, do some research to find out what other sports or activities those soccer players like. Maybe it’s hockey or golf, and be sure to include those in your interests.

3. Change Your Creative Often

This is one of the best tactics to getting more clicks. Change up your art and/or copy everyday. When creating your series of ads be sure to use the same interests and demographics. Then see what ads are performing best.

For those underperforming be sure to change the art and/or copy to increase clicks. Check back the next day. If you don’t see an improvement change it up again, or pause/delete the ad altogether.

Also, keep a close eye on your performing ads as clicks will start to diminish within a few days. Spice it up by swapping in a new image. Keep it fun.

4. Have A Spending Level Strategy

This is completely up to you and your bank account, but the more you spend, obviously, the higher your potential reach or clicks. I am cheap so like to spend $20-50/day over a two-week campaign. It works for me because I follow the above steps. However, if you have high expectations for your camp

via 5 Tricks to Effective Facebook Advertising.

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25 Facebook Advertising Tips | Facebook Tips and Tricks – FacebookFlow

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By: Garin Kilpatrick

Facebook offers a powerful platform for creating ads that you can target at very specific demographics. The targeting options with Facebook are vast. People share all kinds of information with Facebook about what they like and who they are, and you can use this information to target your ads at your ideal prospect.

But who is your ideal prospect? Facebook ads are a great way to figure this out. Create many different ads targeted at many different demographic and interest groups and then watch them closely. Track everything. Keep the winning ads, drop the losers, then rince and repeat.

Below you will find 26 Facebook Advertising Tips that will help you:

Get a Better Understanding of Facebook Ads

Save Money by Getting a Cheaper Cost Per Click

Get More Clicks from your Facebook Advertising

Enjoy the article, and if you like it then please share it with your friends!

1. Split Test Your Ads

Split testing is the secret to sucessful Facebook advertising. Split testing is when you create split (multiple) versions of the same ad, but change one variable. By testing different variables, like the picture, headline, and body text, you can discover which variables will deliver the most clicks.

2. Bookmark The Ad Help Center

Here is the Facebook Ad Help Center to check out if you want answers from Facebook directly.

3. Drive Traffic to a “Reveal Tab”

Driving fans to a page that contains a “Reveal Tab” hiding exclusive Fan content is the most effective way to convert visitors to fans.

4. Include an Email Capture form on Your Fan Page

Capture the email address of the lead to your website and then follow up with them using an autoresponder email system such as Aweber.

5. Advertise a Page Within Facebook

By advertising a page within Facebook you give people the ability to “Like” your page (Or RSVP to your event) without ever clicking on your ad.

Advertising that contains Facebook features like the “Like” button is larger than other advertising and certainly attracts more attention and drives a better CTR than an ad without these features.

6. Strive to Get The Best CTR Possible

The higher your CTR (Click though rate) is, the lower your CPC (cost per click) will be.

Test several different images to see which one works the best.

Try targeting your different ad images to different demographic groups to find the group that clicks through the most.

7. Target Friends of Connections

Use peer pressure to your advantage.

When an ad shows the viewer that one of their friends has already “Liked” the ad, this increases the chance the viewer will click it.

8. Use Coupons on Your Landing Page

Coupons will help sell your product. The more product you sell, the more advertising you can afford to do.

9. Offer a Free Gift

Offring%

via 25 Facebook Advertising Tips | Facebook Tips and Tricks – FacebookFlow.

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