Tag Archives: New England

Connecticut Electricity Prices may Rise and Fall with the tides of change

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Looking ahead from 2017 to 2022, electricity generation could rise as much as 3 cents per kilowatt hour because of increased demand, rising natural gas prices, and New England‘s commitment to renewable energy. But first electricity price could decline for 5 years. Why the instability? In March 2012 I paid .079800/kwh, the saw a reduction to  .065900/kwh in April 2012  for my 450kwh of residential service. Delivery charges were about 60% of my total expense

The Ct  Department of Energy & Environmental Protection published the Integrated Resource Plan on June 7, 2012  which is intended to serve as a guide for the state’s energy policy for the next 10 years.(1)To offset the potential increase, the Integrated Resource Plan suggests we focus on cost-effective renewable power and , increased  investments in energy efficiency to assure the New England has enough natural gas supplies to meet rising demand in the electricity and heating sectors. (1)

This future demand and cost projection presents a window of action and opportunity to increase investment in energy-saving technology as a capital investment, while taking advantage of Tax Credits and Rebates.

Connecticut electricity prices could drop for five more years before a variety of market factors could force a 38 percent rise in prices by 2022, a new report says. We must be wary of this short-term reduction in rates as complacency will undermine the motivation in invest in energy-saving technology when prices are declining

In the report, DEEP officials said they expect the generation price of electricity – about 40-50% of a total electric bill – to remain at 8 cents per kilowatt-hour or below through 2017. The low prices are due almost entirely to the dropping price and increasing domestic supply of natural gas. (1)

Contributed by David Carr Ct Sales Manager

(1) HartfordBusinessJournal 06.14.12

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Green Marketing Strategy

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Create an Effective Green Marketing Strategy

Choosing the right green marketing strategy begins with reaching Behavioral Greens, the approximately 62 million Americans who think and act “Green,” hold negative attitudes toward products that pollute, incorporate Green practices regularly and include Green as one of their purchasing criteria. A portion of purchases typically go to environmental causes, and they are likely to buy from an ecofriendly company.

Behavioral Greens tend to be optimistic and have traditional values. They are concerned for their own health while balancing career and personal interests. Family is important to them, but their children are out of the house so they focus on relaxing and maintaining healthy living. Some Behavioral Greens are entering retirement and enjoying a new chapter in life.

Segment Snapshot

Mature adults and retirees

College graduate or higher degree

Above-average income

Typically own their homes

Liberal

Shopping Behavior – brand loyalists, knowledgeable consumers and approval seekers

Leisure – yoga, tennis, skin diving, snorkeling, backpacking, hiking, museums and traveling

Geography – Northeast, New England, New York Metro, Greater Los Angeles and Mid-Atlantic

The chart below shows that among U.S. adults over the past four years, the number of Behavioral Greens has increased and now represents 31 percent of the total population.

When you can categorize consumers by their degree of Green activity, your Green marketing strategy will thrive.

What Behavioral Green consumers believe

There are not enough ecofriendly products available

It is important to be seen as environmentally conscious

Companies should help consumers become more environmentally responsible

How to reach them – This group tends to be more receptive to traditional advertising than any of the other GreenAwareSM segments. Behavioral Greens maintain that they remember ads when shopping, that advertising can help them learn about available products and that they expect advertising to be interesting.

via Green Marketing Strategy – Experian.com.

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