Good, Green Marketing Internships

Stadium Crowd

Attention Students, We Can Help You Stand Out In A Crowd!

Now you can get experience and make a difference!

The BIOS Organization is a social, mission driven organization dedicated to promoting all that is green, healthy, holistic, organic, sustainable and energy efficient. Our goal is to accomplish missions that are environmentally, socially and financially beneficial. We are a small group of thoughtful, committed people that believe we can  make a difference, and the larger we become, the greater difference we can make and the more people and communities we can touch. An internship with The BIOS Organization would allow one to become a part of a mission, as well as learn the routines of how a company such as this works.

Join our team today and both your resume and our website will list you as a founding member of  The Green Marketing Company & our publication, THE GOOD WORD.

LEARN MORE

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The Four Things People Really Want

People can change with proper motivation but human nature doesn’t change, we all want what we want, when we want it and don’t want to admit it’s true. Here are the four things people really want and why.  Feel free to apply it to life or your next marketing campaign.

Grandfather Holds Newborn#1: Emotion
Are you a robot or a human being? Human beings need emotional arousal, electrification, participation, and stimulation.  What is life without the feeling of being alive? The four strongest emotions that are conducive to marketing are:
Excitement: Who doesn’t like to have fun?  I know I do, so show people having fun and link your product or service.
Love: Ahhhh we all long to be loved and if you are lucky you will meet someone that longs to love.  Deep love can bring a smile or a tear and those memories can be a motivating force in ones life long after the experience. Show family or loved ones interacting with each other and create a strong link to your product…Show the love!
Laughter: Sales can be like a good movie, if your gonna make’m cry you better make’m laugh or there is no happy ending!
Sex: Ok, I’m hoping I don’t have to explain this one, so just use your imagination as to why people want it.  If you want to use it to sell you won’t be the first, but you could strive for the best.  The big promise for most target audiences is that the product or service will make you more attractive to whoever you are attracted to.   The pretty girl, the hot guy or  the couple in some state of attraction while showcasing your product…timeless and effective, but choose your audience wisely.

#2: Psychological Relief
People always want to feel better, even if they are having a great day there is always a list. This isn’t necessarily good or bad it’s simply human and makes us who we are. Show someone in some state of discomfort and how your product or service can help them with the head ache, tooth ache or fingers crazy glued to their cheek bones…I hate that one!

 

#3: Higher Status
Human nature doesn’t change much from high school,  the world gets divided into groups and we all want to feel we are accepted and appreciated. Three ways to achieve an image of higher status (keep in mind it’s  a moving target) :

Celebrity Endorsements: People like the sense of familiarity and association with celebrities. (Well, if he put his name on it, it must be good!)
High Price: Start high, then give them a compelling reason to buy now if they meet a desire criteria that helps you, this way you both win, which is actually the goal of every transaction. People want to get a deal, and tend to associate high price with higher-quality products and services.
Association: Show people in a high-status situation using your product or service, similar to an endorsement.

#4: What They Can’t Have
How many sad country songs have been written about not knowing what you got till it’s gone. The child only wants the one toy in the play room that someone else is playing with.  Yup part of being human is being a little crazy! Show that your product or service is desirable and in demand, people want what they think they can’t have and what others do have.

By Steve Schappert based on Rick Ott’s course on “Creating Demand” available through Nightingale Conant.

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A Simple Hello

steve4HI!
A simple hello
Can turn into a conversation
A conversation can become friendship,
Friendship can lead to networking and relationships.
Life is about relationships so I thought I would say hello!

I hope you and yours are doing well
What is new in your life?  I believe that a few good people can make a difference in the world. So I created a multimedia publication called THE GOOD WORD, I thought that by spotlighting people that were doing good things it might encourage others to do the same. My hope and dream is that it becomes contagious and people will learn that they can do well by doing good.

Do you believe in Goodness? Would you like to make a difference? Now you can! You can start promoting your business, organization, band or art with THE GOOD WORD. You Can Get Started For FREE. Our dream is to inspire the dreams of others!

Could you help?

We are looking for a few good people:
Do you have skills in sales, marketing, production, distribution, finance, legal? We would love to hear from you, we are growing THE GOOD WORD from the ground up.

We have immediate need for:                                                                           

Please help spread THE GOOD WORD

I hope you enjoy the holiday season and look forward to hearing back from you soon! You can contact me below or simply ad a comment at the bottom of the post.

Steve Schappert   203-994-3950  Steve@TheGreenMarketingCompany.com

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Local Marketing Consultant Receives International Spotlight

Aug 9

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Steve Schappert, one of a handful of marketing professionals from around the world, has been invited to speak on green marketing concepts at Eafit University’s 10th Marketing Congress (Conamerc 2012) September 27-28 in Medellin, Columbia. Eafit University, one of Columbia’s largest, is a highly regarded private university with curriculum that provides students with direct access to the outside world while equipping them with knowledge that legitimizes the human/ethical component, supported by new technologies.

As the featured speaker for green marketing, Schappert will present basic concepts of green marketing, which include, in simplest terms, doing well by doing good.

“In green marketing, companies take environmental, employee, and consumer factors into consideration throughout the product cycle,” explains Schappert, CEO of The BIOS Organization LLC., parent company of THE GOOD WORD and The Green Marketing Company. “Once a company or organization takes those steps, the final outcome is better all around — better for the company, better for the community, better for planet, and better for the bottom line.”

With a no-nonsense, back-to-basics approach, Schappert has developed a unique ability to break down complex concepts into simple, easily understood ideas that make sense to audiences of all ages.

“I developed this ability while overcoming a traumatic brain injury,” says Schappert. “I now learn slowly but deeply, and it forces me to break everything down into base elements, which are easy to convey to others. Once you do that, life becomes easier, and business makes more sense.”

Steve created The Green Marketing Company last August when he combined his passion for the environment with his marketing skills. Projects like GreenFest, The BIOS WaterCar, and THE GOOD WORD have brought Schappert worldwide recognition.  THE GOOD WORD  has registered blogs for every town in CT, every state in the country and for 50 countries around the world.

“It’s a privilege to be sharing the stage with outstanding speakers and world-renowned marketing professionals at Eafit University’s international conference,” says Schappert. Conamerc 2012 gives participants opportunities to know and live new trends in marketing. Other speakers include Mark Ross-Innes from 2E2, a major UK company specializing in customer relations management software;  Carolina Rogoll, responsible for brand building for Proctor and Gamble; and Eduardo Sebriano, general manager for one of the most influential marketing groups in Argentina.

“I have done quite a bit of teaching and public speaking over the last four years,” says Schappert, “Yet, on an international scale, this conference will be a highlight. It reminds me of how small this world is and how we can all come together to make something good happen.”

In addition to initiating and developing THE GOOD WORD and The Green Marketing Company in the last few years, Schappert has taught energy conservation to grades 3-6 at Barkhemsted Elementary School in Barkhemsted, Connecticut; environmental science to grades 7-9 at the Sound School in New Haven,Connecticut; sustainable business practices at Gateway College in North Haven, Connecticut; green building at the 2007  National Real Estate convention, sponsored by the National Association of Buyer Agents in Las Vegas; and advances in science education for a masters level class in elementary education at Yale Peabody.

Read more about the event at http://www.eafit.edu.co/cec/congresos/conamerc2012/Paginas/conferencista.aspx

Contact Schappert to learn more about how you can implement green marketing practices into your business by calling 203-994-3950 or emailing Steve@TheGoodWord.info

We are seeking associates for the Connecticut Market

 We are searching for Motivated Representatives to help businesses save money,  become more sustainable,  more likeable,  and energy-efficient.

As Summer 2012 heats up we are offering exclusive territories to self motivated individuals who want to invest in their future by building a business. Can you walk through doors and teach people about sustainability? Would you offer to help your neighbors grow their business, reduce their energy use, earn federal rebates and save  money? Would you hand somebody a newspaper that carries local advertising and carries good news about your immediate community?

We will allow you to focus your efforts in your immediate zip code areas area, (initially restricted for the good of the organization and your personal success).  As you work through your probationary employment period you will be responsible for the  zip code defining your home office zip code. Actively marketing outside your area means you are not focused on fully developing your specific territory, which will be frowned upon.

Success in your primary area will open doors to more responsibility and opportunity in the fist ring of zip codes around your home office, the second.  Engaging friends and family anywhere will be encouraged in our new associate referral retention plan.  It’s that simple. Spreadsheet based commission splits that will spell out profits in your territory and your split outside your territory.

The Green Marketing Company is a full service marketing firm that partners with local print shops to provide marketing expertise to the local business community, both online and off. The Green Marketing Company seeks sales people who want to bring business development tools to the local market, including marketing, management, accounting and legal.  The print shops provide the brick and mortar presence in the community. We provide the sales team and online exposure. The sales team is able to provide cost-effective services, greater customer service and create one stop Business Development Centers with a green twist.

Your initial method of community contact will be spreading The Good Word, a single sheet newspaper, in your zip code areas.  You will pick up copies at your print center, then establish a schedule of business community networking and business development. More about this in your orientation.

Our goal is to help business lower expenses by 1)becoming more sustainable, 2)re-connected to their immediate base of potential customers,  3) discovering their second and third level and green connections, and 4)creating an expanded marketing budget from the savings that tells their market about the sustainable improvements that have saved them money.  This makes the business more likable, increasing customer loyalty and share holder earnings”, said Schappert.

We plan to work with 25 sales executives in CT.  New offices are being planned by  Sept  1, 2012 in Bridgeport, Hartford, Manchester, New London, Norwich, Middletown, Torrington, Farmington and Greenwich.  The website is available in 52 languages. David Carr (203.627.4213) will coordinate associates, assigning territory, developing a region specific business plan, tracking progress and supporting the  exponential business development of our associates.

“This is an innovative opportunity to provide one stop green business development services to Connecticut companies. I look forward to working with like-minded people.” ~ David Carr, CT Sales Manager, The Green Marketing Company.

To apply please use this form Thank you!  Please fill out the form as completely as possible, we are experiencing rapid growth and to be considered we need to have all the information in one place thank you. The more we know about you the easier the hiring decision becomes.

We look forward to working with you!

David Carr 
203-627-4213
CT Sales Manager
 
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Green Marketing Biz Opens 5 CT Locations With 99 Cent Investment.

Attention: Business Editor       For Immediate Release

Contact: Steve Schappert, The Green Marketing Company

317 Federal Rd. Brookfield, CT 203-994-3950  Steve@TheGreenMarketingCompany.com

 Green Marketing Biz Opens 5  CT Locations With 99 Cent Investment.

Who: Steve Schappert founded The Green Marketing Company.

What: The Green Marketing Company is a full service marketing firm and social business enterprise that helps companies become more sustainable and profitable.  ”We focus on lowering expenses, then we create a marketing budget from the savings that tells the world about the sustainable improvements that have saved them money.  This makes the business more likable, increasing customer loyalty and share holder earnings”, said Schappert.  In January, we will be hiring 25 sales reps and opening 5-10 more locations to service every town in CT. We are accepting sales manager resumes worldwide. The website is available in 42 languages.

According to the BIOS Philosophy, green marketing is the marketing of products and services that are presumed to be green, healthy, holistic, organic, sustainable and energy-efficient.   The Green Marketing Company helps businesses reach more customers and develop the green side of their business cost effectively. In simplest terms, green marketing is about doing the right thing.

When: We registered our website in August 2011, opened the first location at 317 Federal Road in September and 4 more locations in December.

Where: 5 locations in Brookfield, Stamford, Norwalk, West Haven/New Haven and Waterbury.

Bristol, Bridgeport, Hartford, Manchester, New London, Norwich, Middletown, Torrington, Farmington and Greenwich are targeted for new offices.

Why: Steve Schappert combined his lifelong passion for all things green and energy-efficient with his knowledge of marketing to help the most people possible.  ”The marketing business allows me to focus on what i do best while allowing business owners and managers to focus on their core business.  “The world will change for the better, faster if people can do well by doing good, we will do our best to help”, said Schappert.

For more info:

Steve Schappert                               http://thegreenmarketingcompany.com/steveschappert

The Green Marketing Company    http://thegreenmarketingcompany.com

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