It’s not easy being green

go green with the Green Marketing CompanyIt’s not easy being green
Judith Lam Tang, www.juicygreenmom.ca

Green living is something I have been learning more about over the years. When I was a kid, I remember the blue box for recycling being a new thing, and I had my own Kids for Saving Earth club. We did a rainforest walkathon to save however many acres of rainforest (I wonder if those acres are still there??). As I grew up into a young adult, I was leaning more to the greener side of the spectrum of green, but I didn’t actively search out information. Things can sure change in a heartbeat, though! My sister (5 years older than me) was diagnosed with breast cancer at the age of 31, and we had no history of it in our family. She is my only sibling and my best friend, so it was a huge shock. When she started learning about lifestyle changes to prevent the cancer from coming back, I jumped on board with her. It was overwhelming how much I didn’t know about what was in my food, my skincare products, my cleaning products, my clothes, my bedding, and so on. My sister did a huge purge of her stuff and started seeking out natural and organic products, and slowly I did the same. I started reading labels and keeping those lists of ingredients to avoid in my wallet. It was a steep learning curve, and still is.

When I became pregnant, I worried a lot about what I was doing for the development of my baby. My mother-in-law also had breast cancer in the past, so the fact that my child would have a history of it from both sides of the family was always in the back of my mind. It scared me. But it also inspired me. Because it was an opportunity to have a clean slate. I can’t control all of the things I ingested and was exposed to since I was born – so there are chemicals and toxins in me that will stay there. But with a brand new baby – I would be the one to control what she ingested and what she was exposed to (to a certain point, of course). So when I started thinking about baby cribs and furniture and bedding I started doing research on what was safe. Adria Vasil’s Ecoholic book was a great resource and starting point. And then I started looking at baby soaps and lotions and diaper creams. And on it went. It was a whole new world of learning for me, and it was definitely overwhelming a lot of the time. But it was also empowering to know that I could become informed, and make decisions that made me feel good about what I would be giving my baby.

I wasn’t the greenest mother-to-be or mother. There were things that I couldn’t give up, or couldn’t afford, or just didn’t know about until later. But it’s a lifelong learning process, isn’t it? Being a mommy is a learning process, and learning to live a green lifestyle is too. My child doesn’t eat organic at every meal, but I do my best to give her organic whenever possible. She was at someone’s house once and was offered some Bits and Bites. When I looked at the ingredients, I was shocked to find MSG in there. She had already ingested it! Argh! I didn’t stop it in time!

Living greener can be daunting, because the more I learn about things, the more I learn that things are complicated. But it isn’t impossible. And as cliche as it may be, every little bit does help. Every time I get organic strawberries is one less exposure my daughter has to pesticides. Every time I get cereal with a non-GMO label is one less exposure to GMOs. We have so many opportunities, so many moments of the day where we can choose to be just a little bit greener. And it’s pretty amazing what’s going on with blogging and social media to help inform people and raise awareness about what choices to make. So it’s not easy being green… but it can be. We just have to try.

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The Good Word Powered By The Wind

Wind to printThe Good Word has it’s roots in the BIOS philosophy of doing well by doing good, we promote all that is good, green, healthy, holistic, organic, sustainable and energy efficient.  It seemed like a  natural to team up with a wind powered printer for our print publication.

In New Haven CT there is a wind powered printing company called Phoenix Press. They are a full service print shop featuring the latest equipment from renowned press-makers such as Heidelberg and Kodak. Phoenix Press has everything necessary to make your printed pieces beautiful and professional. Their friendly sales staff will assist you in selecting the best options to meet your needs.windturbineOriginally developed with a NASA grant and designed for remote and isolated sites, the Northwind 100 put reliability and performance at a premium. The Northwind 100 is a technological masterpiece with its innovative gearless design based on magnet direct drive technology.  All turbines capture wind, but the Northwind 100 has been meticulously designed to capture it better.  Better output on Phoenix’s turbine means better energy prices at Phoenix Press– a savings that they pass to you, their customers!   Visit Phoenix Press 

gpla_awardslogo_fnl

Phoenix press was an EPA Green Power Award Winner in 2011. The EPA co-sponsors the Green Power Leadership Awards in conjunction with the Center for Resource Solutions (CRS). The awards serve to recognize the leading actions of organizations, programs, suppliers, and individuals that significantly advance the development of green power sources. Nominations are typically collected in late spring for that year’s award event, which is usually held the following fall in conjunction with the Renewable Energy Markets Conference. 

Learn More about our Spring Print Edition that will be seen by more than 500,000 people.

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The BIOS Center

BIOS Building technologiesThe BIOS Center will be a Mecca, the world over for healthy living and green building technologies. It addresses the needs of  our mind, body, heart and soul today, while teaching us to preserve the future for our children and our children’s children. The BIOS Center represents a better way of life for both current and future generations. A place to heal the wounds of our past, plant seeds for the future and learn to live today to the fullest.

Learn More

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Re-Gifting: Green and Guilt-Free

present_and_candlesRegifting is no longer taboo. No longer thought of as tacky and cheap, re-gifted presents are now viewed as the best kind by environmentalists and the budget-conscious.

Especially right after the holidays, I always notice that my family has too much stuff. When gifts are new and just torn from the wrapping-paper is the best time to start thinking about re-gifting—because the number-one rule of re-gifting is that presents can’t have ever been used!

For some strange reason, just about everyone likes to give me bath products—though I do shower quite thoroughly, so I know it is not some kind of hint. I love lavender and the smell of pomegranate so maybe that has something to do with it. But unless I live to 120, there’s no way I’ll use it all. What to do?….re-gift.

Just because it isn’t coming straight from the store doesn’t mean a gift has no value. Some items are untouched and you may have friends who would absolutely love them. If I feel bad about not spending money, I can always make a charitable donation.

Hints:

Make sure you know where the gift came from so that you don’t accidentally return a gift to its original giver, and try to keep gifts circulating among different groups. For example, if you have something from a work friend you may be able to pass it on to a family member.

Make sure it is not the type of gift the giver will constantly ask about, saying: “Don’t you like those earrings I bought you; I never see you wear them”?

A creative concept in re-gifting is changing the item’s purpose. It’s almost like creating a new gift. You can take one thing and give it another purpose. For instance:

Ever get a pair of gloves that don’t quite fit? Cut off from the knuckles down and have a fashionable pair of fingerless gloves.

Take some fun holiday pictures and find some plain old bookends. Decoupage the pictures on the inside of the bookends and put votive candles on either side, they’ll make a nice piece.

When wrapping these recycled gifts, make sure to be as eco-conscious as possible. Here are some tips for green wrapping.

There are some items that should never be re-gifted:

- Worn clothes

- Things that have been sitting in your living room

- Things from companies that no longer exist

- Food

- Something damaged

- Something inscribed

- Generally anything over 2 years old

If you’re ever feeling bad about re-gifting, think about the impact you will make on the environment. The item could potentially end up in a landfill. Would your gift-giver feel better if you returned it or threw it away? Also, make sure the gift is something the new recipient can use; don’t just unload it on someone else because you don’t want it. You may even want to spruce up the gift or add on to it. Say you regift a cookbook—why not add a cooking spoon or if you regift a bath set you can put it in a carry case?

If you have the notion that you are the victim of a re-gift, don’t be judgmental or take it personally—

REduce, REuse, REcycle and RE-gift.

via THE GOOD WORD: Westchester County | Inspirational Stories About People, Planet & Success In Westchester County.  by Jill Selby Editor, The Good Word

Green Lists or the Price of Environmental Hip Status

Green Lists or the Price of Environmental Hip Status 
Renovated spaces v Right-sized space Design Green Intelligent Healthy non toxic natural materials Energy Star Appliances) Efficiency (Energy Day-light spaces Water efficient showers heads, sinks) fixtures (Toilets, Quality Construction Recycled materials & salvaged items from older homes Local Materials and landscaping utilizing local plants Organic land care Southern orientation of the house Limited or no use of plastics (especially PVC) asphalt Limited or no use of Pleasing spaces gracefully integrated with nature. We are in process of building an online directory of Green Products. Please check back as we bring you links to the following categories of products and services.1. Alternative Building Materials 2. Architectural a. Residential b. Small Commercial c. Large Commercial, Government & Institutional 3. Building contractors. Residential b. Small Commercial c. Large Commercial, Government & Institutional 4. Building Control Systems 5. Building Maintenance 6. Cleaning Products 7. Commissioning 8. Consulting 9. Connecticut Produced Products 10. Day Lighting 11. Design Services a. Residential b. Small Commercial c. Large Commercial, Government & Institutional 12. Educational 13. Electricians 14. Energy Audit Services 15. Energy Efficiency 16. Energy Efficient Products 17. Energy Modeling 18. Engineering Services a. Residential b. Small Commercial c. Large Commercial, Government & Institutional 19. Environmental Remediation 20. Financial Services 21. Flooring 22. Furniture 23. Governmental 24. Green Electricity 25. Green Retailers 26. Healthy Products 27. Home Inspections 28. Indoor Air Quality 29. HVAC 30. Interior Design 31. Insulation 32. Land Use 33. Landscape Architecture 34. Landscape Design/Construction 35. Landscape Plants & Materials 36. Legal 37. LEED™ Accreditation/Consulting 38. Lighting Design 39. Lighting Products 40. Lumber 41. Natural Gas 42. Not-for-Profit 43. Office Equipment 44. Organic Land Care 45. Organic Products 46. Paints & Coatings 47. Plumbers 48. Real Estate Services 49. Recycling & Waste Management 50. Recycled Materials & Products 51. Renewable Energy 52. Remodeling 53. Research 54. Retailers 55. Roofing Materials 56. Site Planning 57. Solid Waste 58. Solar 59. Transportation 60. Wall Coverings 61. Wastewater 62. Water Heating 63. Water Management 64. Water Conservation 65. Wind 66. Windows 67. Wood Products I put this list together off of the Connecticut Green Building Association site. These elements were all listed as being key to building green. So, I would love folks to chime in, item by item, as to what they think it would cost EXTRA (above and beyond normal construction costs without a “green” agenda} per square foot, say to add these elements properly. There are, of course, multiple elements within elements, and I am sure there are folks out there who know exactly what all of the water management costs of going green are, but haven’t a clue about environmentally friendly flooring. That’s fine. Just chime in on what it is you do know. That would be extremely helpful.I realize I have set this up like I have a bet on it. “Hey, Bud, I think it will cost only x dollars/ square foot to go whole hog green.” “No, f’in’ way! It’ll cost twice that if a penny.” “Wanna bet?”No, that isn’t the impetus for this, but it sure as shootin’ could be. Just navigating through the particutlars about a topic I blogged earlier about Green being the province of the spoiled rich when it should be directed toward the affordable housing set instead. Anyway, let’s see what we come up with and go from there.  – Miles Shapio

via Building A Zero Energy Home.

Green job – Wikipedia, the free encyclopedia

Green job

From Wikipedia, the free encyclopedia

The examples and perspective in this section may not represent a worldwide view of the subject. Please improve this article and discuss the issue on the talk page. (December 2009)

The neutrality of this article is disputed. Please see the discussion on the talk page. Please do not remove this message until the dispute is resolved. (August 2010)

Part of a series on

Green economics

Concepts[show]

Green accounting

Green economy

Green trading

Eco commerce

Green job

Environmental enterprise

Fiscal environmentalism

Environmental finance

Policies[show]

Sustainable tourism

Ecotax

Environmental tariff

Net metering

Environmental pricing reform

Dynamics[show]

Renewable energy commercialization

Marginal Abatement Cost

Green paradox

Green politics

Pollution haven theory

Carbon related[show]

Low-carbon economy

Carbon neutrality

Carbon pricing

Emissions trading

Carbon credit

Carbon offset

Carbon emission trading

Personal carbon trading

Carbon tax

Carbon finance

Feed-in tariff

Carbon diet

Food miles

2000-watt society

Carbon footprint

A green job, also called a green-collar job is, according to the United Nations Environment Program, “work in agricultural, manufacturing, research and development (R&D), administrative, and service activities that contribute(s) substantially to preserving or restoring environmental quality. Specifically, but not exclusively, this includes jobs that help to protect ecosystems and biodiversity; reduce energy, materials, and water consumption through high efficiency strategies; de-carbonize the economy; and minimize or altogether avoid generation of all forms of waste and pollution.”[1]

Contents

[hide]

1 Net jobs

2 Green Jobs Initiative

3 Green Jobs and Workforce Education

4 USA Green Jobs Act 2007

5 Pathways out of Poverty

6 See also

7 References

8 External links

[edit] Net jobs

A 2004 study by the Renewable and Appropriate Energy Laboratory (RAEL) at UC Berkeley reported that the renewable energy sector generates more jobs than the fossil fuel-based energy sector per unit of energy delivered (i.e., per average megawatt) across a broad range of scenarios.[2] Contrarily, a report analyzing the impact of an eleven year Green energy project in Spain concluded that the U.S. should expect a loss of at least 2.2 jobs on average for each “green job” created, or about 9 jobs lost for every 4 created, in addition to those jobs that non-subsidized investments with the same resources would have created.[3]

In 2010, the US Bureau of Labo

via Green job – Wikipedia, the free encyclopedia.

Green Marketing Strategy

Create an Effective Green Marketing Strategy

Choosing the right green marketing strategy begins with reaching Behavioral Greens, the approximately 62 million Americans who think and act “Green,” hold negative attitudes toward products that pollute, incorporate Green practices regularly and include Green as one of their purchasing criteria. A portion of purchases typically go to environmental causes, and they are likely to buy from an ecofriendly company.

Behavioral Greens tend to be optimistic and have traditional values. They are concerned for their own health while balancing career and personal interests. Family is important to them, but their children are out of the house so they focus on relaxing and maintaining healthy living. Some Behavioral Greens are entering retirement and enjoying a new chapter in life.

Segment Snapshot

Mature adults and retirees

College graduate or higher degree

Above-average income

Typically own their homes

Liberal

Shopping Behavior – brand loyalists, knowledgeable consumers and approval seekers

Leisure – yoga, tennis, skin diving, snorkeling, backpacking, hiking, museums and traveling

Geography – Northeast, New England, New York Metro, Greater Los Angeles and Mid-Atlantic

The chart below shows that among U.S. adults over the past four years, the number of Behavioral Greens has increased and now represents 31 percent of the total population.

When you can categorize consumers by their degree of Green activity, your Green marketing strategy will thrive.

What Behavioral Green consumers believe

There are not enough ecofriendly products available

It is important to be seen as environmentally conscious

Companies should help consumers become more environmentally responsible

How to reach them – This group tends to be more receptive to traditional advertising than any of the other GreenAwareSM segments. Behavioral Greens maintain that they remember ads when shopping, that advertising can help them learn about available products and that they expect advertising to be interesting.

via Green Marketing Strategy – Experian.com.