Tag Archives: Green Marketing Company

Launch of Development of Standard for Sustainability Master Plans

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National Master Sustainability Plan

The Green Marketing Company provides marketing services for the National Master Sustainability Plan.

(Madison, WI, April 10, 2013) – Leonardo Academy announced the launch of the development of a standard for sustainability master plans using the American National Standards Institute (ANSI) process to define sustainability goals and achievements for regions, states and campuses. The development of this standard was announced in ANSI Standards Action on March 22, 2013. Those interested in learning more or in participating in this process can visit the Leonardo Academy web site at: www.leonardoacademy.org

The Need
The affects of Hurricane Sandy along the eastern seaboard highlight the need for developing sustainability master plans that can guide and measure sustainability achievements for restoration and for the long term. In other areas where disasters have not occurred, sustainability master plans are also needed to define sustainability goals, steps for getting there and metrics for measuring progress. Since the need is most urgent in the eastern coastal states, the first sustainability master plans will be developed for New Jersey and other states affected by Hurricane Sandy. The master plan development process will then expand to other states.

Sustainability master planning brings together land use planning, sustainability for the built environment, waste management, energy efficiency, energy supply, renewable energy, transportation, water management, resource management, recreation and preservation. It takes the vision of a sustainable future for an area and makes it concrete by defining sustainability goals, implementation steps and metrics for measuring progress.

The Strategy
The standard for sustainability master planning will be developed in tandem with the sustainability master plan for New Jersey and other states affected by Hurricane Sandy. The interplay between the development of the standard and the state-specific plans will inform and energize both processes. Eric Hansel, President of EGM Green, and Michael Arny, President of Leonardo Academy, are partnering to launch this process and to drive it to timely completion.

The Standard and State Plans Being Developed
This standard will address how to develop a sustainability master plan for an area. It will be scalable so that it can be applied to wide range of areas, such as multi-state regions or states, as well as smaller areas like corporate, government and university campuses. It will address all three aspects of sustainability – environmental, social and economic for the region/area – and define the current and target levels of sustainability, the steps and time tables required to reach the targets, and performance metrics.

The Benefits of a Sustainability Master Plan Standard for the Public and Businesses
Sustainability standards provide a framework that defines sustainability objectives, paths for reaching them and parameters for measuring achievements. Sustainability standards also provide recognition that helps to create incentives and a language of commerce around achieving sustainability goals. The public benefits from sustainability standards by living in a healthier environment and businesses benefit from the clearly-defined framework that gives them a new opportunity to compete and be recognized for their progress on sustainability implementation. An example of this is the U.S. Green Building Council’s Leadership for Energy and Environmental Design (LEED®) standard rating system for buildings, which has transformed the building industry into being more sustainable.

Funding and Sponsorship Opportunities
Fundraising for this standard development process has begun. If your organization or company would like to provide a grant or be a sponsor, please contact Leonardo Academy.

For More Information
Visit the Leonardo Academy web site at www.leonardoacademy.org. To be added to an email list to receive updates about the standard, send your request to development@leonardoacademy.org.

Panelized Homes Will Lead The Way To A Greener World

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panelized building systems

“The world has just suffered a tremendous financial set back and as we crawl back to prosperity the housing market will play an important role,  controlling costs, increasing quality an being more energy efficient will no longer be an option.  The green market will be “the market.”   At Panelized Building Systems we take that very seriously and we understand that the only way to bring about change is to make sure healthy and energy efficient is cost effective from day one.  Life is about balance and we are here to help you achieve that balance.” Schappert said this 4 years ago and today it is truer than ever.

Now The Green Marketing Company will be blowing the dust off the old websites and breathing life into the BIOS brand of green, energy efficient homes, by focusing on marketing and lead generation for builders around the world.  Learn More & Watch Video

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Local Marketing Consultant Receives International Spotlight

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Aug 9

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Steve Schappert, one of a handful of marketing professionals from around the world, has been invited to speak on green marketing concepts at Eafit University’s 10th Marketing Congress (Conamerc 2012) September 27-28 in Medellin, Columbia. Eafit University, one of Columbia’s largest, is a highly regarded private university with curriculum that provides students with direct access to the outside world while equipping them with knowledge that legitimizes the human/ethical component, supported by new technologies.

As the featured speaker for green marketing, Schappert will present basic concepts of green marketing, which include, in simplest terms, doing well by doing good.

“In green marketing, companies take environmental, employee, and consumer factors into consideration throughout the product cycle,” explains Schappert, CEO of The BIOS Organization LLC., parent company of THE GOOD WORD and The Green Marketing Company. “Once a company or organization takes those steps, the final outcome is better all around — better for the company, better for the community, better for planet, and better for the bottom line.”

With a no-nonsense, back-to-basics approach, Schappert has developed a unique ability to break down complex concepts into simple, easily understood ideas that make sense to audiences of all ages.

“I developed this ability while overcoming a traumatic brain injury,” says Schappert. “I now learn slowly but deeply, and it forces me to break everything down into base elements, which are easy to convey to others. Once you do that, life becomes easier, and business makes more sense.”

Steve created The Green Marketing Company last August when he combined his passion for the environment with his marketing skills. Projects like GreenFest, The BIOS WaterCar, and THE GOOD WORD have brought Schappert worldwide recognition.  THE GOOD WORD  has registered blogs for every town in CT, every state in the country and for 50 countries around the world.

“It’s a privilege to be sharing the stage with outstanding speakers and world-renowned marketing professionals at Eafit University’s international conference,” says Schappert. Conamerc 2012 gives participants opportunities to know and live new trends in marketing. Other speakers include Mark Ross-Innes from 2E2, a major UK company specializing in customer relations management software;  Carolina Rogoll, responsible for brand building for Proctor and Gamble; and Eduardo Sebriano, general manager for one of the most influential marketing groups in Argentina.

“I have done quite a bit of teaching and public speaking over the last four years,” says Schappert, “Yet, on an international scale, this conference will be a highlight. It reminds me of how small this world is and how we can all come together to make something good happen.”

In addition to initiating and developing THE GOOD WORD and The Green Marketing Company in the last few years, Schappert has taught energy conservation to grades 3-6 at Barkhemsted Elementary School in Barkhemsted, Connecticut; environmental science to grades 7-9 at the Sound School in New Haven,Connecticut; sustainable business practices at Gateway College in North Haven, Connecticut; green building at the 2007  National Real Estate convention, sponsored by the National Association of Buyer Agents in Las Vegas; and advances in science education for a masters level class in elementary education at Yale Peabody.

Read more about the event at http://www.eafit.edu.co/cec/congresos/conamerc2012/Paginas/conferencista.aspx

Contact Schappert to learn more about how you can implement green marketing practices into your business by calling 203-994-3950 or emailing Steve@TheGoodWord.info

Our dynamic bundle of services can take the worry out of the green business growth process. Brochures and/or proposals on each service that interests you are available by request. Flexible Billing is available

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BUSINESS PLANNING / BUSINESS BUILDING

The Green Marketing Company provides business planning and business plan development services.  Contact us for a free consultation to determine your exact needs. The Green Marketing Company’s network of business consultants is now at 15,641 and is growing by a few thousand each week, We have the international contacts to help you grow green!

What We Do
 Our dynamic bundle of services can take the worry out of the green business growth process. Brochures and/or proposals on each service that interests you are available by request. Flexible Billing is available, some services can be paid for via Google Checkout, Certified Check / Bank Wire Transfer . Terms are available for some services, 30/60/90 day billing, performance based billing, barter payment (through trade exchange). Consumer finance options are available for longer term needs to accommodate our clients (up to 12 months). Money ddoesn’t have to be a barrier to your success!  More Soon!

Build  Your Green  Business Workshop
 A unique program unlike any other, we provide an “experience” based business workshop that is customized for your particular business need (based on you information).
Everything needed for your business or service profession in one session:
 Utilizing our international network of business consultants, we provide Planning, Financing, Marketing and Management..(documents, resources and strategies)   More Soon!

90 Days to Success
 What would you like to accomplish with your business in the next 90 days? Our performance based program can help you achieve it! If not ..YOU DONT PAY FOR THE SERVICE* How can you lose? * must qualify requires business evaluation only $350  More Soon!

Business Building
 This program is for businesses with cash flow (positive or negative) that are in need rapid business growth to increase revenues and financing opportunities. Program term can be from 6 to 12 months based on your requirements (determined by business review) Cash flow increases between 20% to 55% is the primary goal of this program. The Best part… if your business qualifies, there are 0 upfront fee’s & 0 direct out of pocket cost (monthly consulting fee’s are paid from the net savings and net profit increases)  More Soon!

 Outbound Lead Development
In keeping with our performance based model, we offer an outbound calling program specifically for lead development and prospect appointment setting. Pay for results …not by the hour.  More Soon!

The Business Incubator
Through our arrangement with multiple business centers, we can now offer shared office space , executive suites, virtual offices and business support services all from fully furnished and equipped offices on an “as needed ” basis.
Joint Venture Formation – Need rapid business development and funding to get you to the next level? A strategically arranged joint venture formation can provide you with access to support and resources such as capital, equipment, marketing, branding, customers, supplies, contacts, etc… that can propel your business or venture further then the standard growth process.  More Soon!

via Our dynamic bundle of services can take the worry out of the green business growth process. Brochures and/or proposals on each service that interests you are available by request. Flexible Billing is available.

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The Green Marketing Company on Facebook

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The Green Marketing Company Marketing ConsultantMarketing Consultants in Brookfield, Connecticut · Brookfield, Connecticut · Edit InfoSee AllAdmins (5)Only admins can see this section.Steve SchappertSteve WaterCar SchappertStephen E SchappertStephen SchappertSteve SchappertUse Facebook as The Green Marketing CompanyNotifications1See All NotificationsPromote with an AdView old InsightsInvite FriendsYou and The Green Marketing CompanyCyndi Dye HodsonStephen E SchappertYvonne Chisam GoodSteve SchappertTom BurkeSteve SchappertGreg Secord22 friends like this.3 friends have worked here.BIOS Energy Systems, Brookfield Deli & Catering, Somewhere in TimeSee AllRecommendations (3)ReportHide RecommenationReport as Abuse…Bassam Jamil Hbeichii like the idea very useful for lebanon21ReportHide RecommenationReport as Abuse…Ann BarnesCALL TODAY FOR A FREE CONSULTATION OR TO SET UP AN INTERVIEW—203-994-395011Write a recommendation…PublicPublicPublicFriends (+)CustomGo BackPublicFriendsCustomGo BackSee AllSponsored StoryMichael Benninger and Marjolein Soederhuizen like G Adventures.G AdventuresLikeCreate an AdSponsoredNorth American Van LinesBe a fan of North American Van Lines and get a FREE $25 Restaurant.com Gift Card. Click now to get yours now! Limited Time Offer!Like · 7,427 people like this.Wasting Money On Leads?resources.ifbyphone.comLearn how to boost sales by helping your real estate agents follow-up faster, 100% of the time. Play Angry Birdschrome.google.comNew Angry Birds Holiday levels every day. Available in the Chrome Web Store.Inner Fire YogaWisconsin’s finest hot, power, and yin yoga studio. 70+ yoga classes per week!Like · 1,856 people like this.InformationDescription We are organically growing The Green Marketing Company by asking one friend to tell another, could you suggest this page? Thank you! How To Grow Your Business AND Make The World A Better Place. Our 3 Step Approach: Evaluate Sustainability, Increase Profits, Promote Your Good Deeds The Green Marketing Company provides a sustainability report geared towards increasing your profits. This frees up money that can be invested in marketing efforts that promote the good things you do. We help you grow your business, so you can do more good. Our sustainable approach to business development helps you create deep bonds of loyalty from your customers. According to the BIOS Philosophy, green marketing is the marketing of products and services that are green, healthy, holistic, organic, sustainable and energy efficient. The world is going green, and The Green Marketing Company can help you reach more customers and develop the green side of your business cost effectively. The Green Marketing Company is a full service sales and marketing company offering sustainability evaluations, advertising, database development, distribution, events, graphic design, marketing, network marketing, packaging, printing, promotional products, public relations, research, social

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Profit Is Not A Dirty Word

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Our 4 Step Approach Can Help You:

1. Evaluate Sustainability

Our free sustainability report will review: Energy supply costs, usage, insulation and ventilation, water usage, waste management, reduction and recycling, greenhouse gas emissions, carbon foot print, employee health, wellness & safety, responsible and ethical sourcing and production of materials.

2. Increase Profits

We help you implement the improvements! 0 down and 0% financing is currently available for some improvements between $500 and $100,000. We focus on the most cost effective improvements first so you can do well by doing good! Switching your energy supplier can save you 10% with only a 2 minute investment. Once we verify your eligible for the program, establish objectives and analyze data we will meet with you to determine the best plan of attack for you. We then show you how to promote the good things you do to attract more customers.

3. Promote Your Good Deeds

Our most popular service is and where we are focusing our efforts are our online advertising packages for companies that are getting started with their online promotions. Included in our package is a custom, search engine optimized website, a WordPress blog, Twitter account, Facebook page and point of sale display, all for $150. This package is so popular we operate a separate website to promote it.

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THE GREEN MARKETING COMPANY: Search Engine Optimization

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Ensure Website Visibility With Search Engine O...SEARCH ENGINE OPTIMIZATION

Search Engine Optimization is the key, your site has to be built to be found and frankly there are very few people on the planet that can obtain search engine ranking as well as Steve Schappert. Steve’s real estate business provided 550 leads a month to a network of 2000 agents nationwide because his site ranked #1 on GOOGLE for 10 years. The #1 ranking also lead to his business being recommended by Woman’s Day Magazine. Schappert’s building business shipped a home from NY to Germany because of a #1 search engine ranking. Absolutely amazing opportunities are created and sales dramatically increase with little effort when people can find you! There are marketing companies that will sell you monthly SEO packages that continuously spoon feed your site to search engines at your expense, we believe in building it right from the start.

We follow GOOGLE’s best practices. The Green Marketing Company was created on August 15, 2011. Our website currently out ranks about 41,800,000 websites that are competing for the first page on GOOGLE for the term “Green Marketing”. Within 10 days of registering the site we had two links on the first page of GOOGLE and made the cut for the first page on BING and YAHOO, competing against 230,000,000 websites.. We Can Get You Noticed!

“SEO is an acronym for “search engine op

via THE GREEN MARKETING COMPANY: Search Engine Optimization.