Tag Archives: Advertising and Marketing

Join my network of 909 professionals on LinkedIn

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Life ain't all about sunshine, you gotta dance in the rain!

Life ain't all about sunshine, you gotta learn to dance in the rain!

Steve Schappert  President at The Green Marketing Company

StephenSchappert@gmail.com

Location Greater New York City Area Industry Marketing and Advertising

I am a highly motivated, entrepreneurial individual with a lifetime of sales, networking, marketing and construction management skills. I possess exceptional written and oral communication skills that have brought me international recognition. I possess an overwhelming desire to leave the world a better place.

Specialties

The Art of Green, Purchasing, negotiating, networking, sales, marketing

President

The Green Marketing Company

August 2011 – Present (4 months) Brookfield Connecticut

The Green Marketing Company utilizes a sustainable approach to business development, we help you create deep bonds of loyalty, increasing long and short term profits.

The world is going green, and The Green Marketing Company can help you reach more customers and develop the green side of your business cost effectively. The Green Marketing Company is a full service sales and marketing company offering advertising, database development, distribution, events, graphic design, marketing, network marketing, packaging, printing, promotional products, public relations, research, social media, video, websites, accounting, inventory control and point of sale systems. The key to green marketing; plant the seeds, cultivate your relationships, fertilize with education, plow through your competition and reap the rewards.

via http://www.linkedin.com/in/steveschappert

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10 Ways to Get a Job at an Ad Agency

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10 Ways to Get a Job at an Ad AgencyFrom Apryl Duncan, former About.com Guide

Working in advertising is rewarding and challenging. But for many people just starting out, the challenge seems to be getting that first big break into an ad agency’s door. There are many ways you can overcome that barrier and land a job at an advertising agency.

1. Intern

Agencies look at interns as potential employees. If you have the opportunity to intern, by all means, you should.

Interning will help you get an “in” to the agency but you’ll also be able to work in various areas you wouldn’t otherwise. Speak up and let the agency know you’re eager and willing to learn to get the most out of your internship. The experience you gain as an intern is invaluable and could lead to a permanent position.

2. Take an Entry Level Position

It would be nice to walk right into a corner office with a view, plop down in your leather chair and start working with big name clients. Of course, it doesn’t work that way in the real world.

Many people have successfully started their career in advertising by taking any job in an agency and working their way up. Don’t be afraid to work outside of your job description. Get in there and learn everything you can. If you’re unable to move up within that particular agency, you can still use that experience to get you a job somewhere else.

3. Freelance

If you’re interested in being a copywriter or graphic designer, consider freelancing as a way to get into the business. Coming up with your own rates, your own campaign to advertise yourself and approaching small businesses and even agencies are all tools you can use in your agency job hunt.

4. Create SPEC ADS

SPEC ADS are simply your version of a published ad. You might think that you can do better than a major automaker’s print ads running in your favorite magazine. Or your local barber shop’s newspaper ads might need some reworking.

SPEC ADS are known in the industry as work you’ve done on your own. It’s basically pretend copywriting or graphic design but if you have no published work, it’s vital to showing your talent.

5. Contact Radio and Television Stations

Many radio and TV stations have employees who specifically write commercials. They may Intern for Experience
Interning is an excellent way to gain valuable experience and to get your foot in the door with an ad agency.  You will make key contacts you can use to get a job but you may not need them right away if the agency  offers you a permanent full-time position when your internship is complete.

You want to make sure you get the most out of your internship. Don’t be a wallflower. This is your time to help others, learn the business and get your hands on anything the agency will let you help with.

Create Samples to Show to Potential Employers
Writing or design samples are crucial if you want a job as a copywriter or graphic designer. But if you’re just starting out,  chances are you don’t have anything to show a potential employer. Speculative ads, better known as SPEC ADS, are just what you  need to show your ability to do the job. SPEC ADS give you instant writing samplesyou can use to show a potential employer your writing voice or your design style.

Prepare Your Portfolio
When you’re called for an interview, you need to be prepared.  Put those SPEC ADS or other samples of your work in your portfolio before the phone rings.

Getting your portfolio ready ahead of time means you’re ready to go even if the potential employer needs to meet with you within the next hour because he’s getting on a plane to Tahiti at 4 p.m. And if you’ve researched your potential employer’s needs beforehand, you can change your portfolio to adapt to the company’s specific needsto make you really stand out from the large pile of resumes sitting on the desk.

Land the Interview
Now that you’ve decided what type of advertising career interests you the most, you’re ready to line up those interviews. Be realistic. Be persistent. Be honest. These are the basics to follow when looking for a job but there are <a href="other ways to increase your chances[/link”> of being noticed when you apply for the position so you can be sure to land the interview.

Go Get That Job
Now that you’ve made it to this step, you’re more prepared than most people who want a career in advertising. There are a

number of opportunities out there for you so go get that job in advertising.

 

via 10 Ways to Get a Job at an Ad Agency.

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Persuasive Advertising Theories.

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Persuasive Advertising Theories

> Free Newsletter: Advanced Creative Skills

> Buy Creative Director or Manager CD Sets

Every Creative Director should know a little something about advertising theory. “How do these ads work, anyway?”

AdCracker does not claim to have “The Answer.” What we do know is that there are two factors to consider:

1) The audience.

Your audience can include personalities as different as Mr. Ni Ching, a mechanical engineer in Zuhai, China and Mark Cuban, owner of the Dallas Mavericks NBA team.

Mr. Ni Ching skeptically scrutinizes even the smallest purchase. On the other end of the spectrum, Mr. Cuban sat down one evening and ordered a multi-million dollar business jet with a couple of clicks on the Internet.

But most people are, well, like most other people. And one way to understand how most people approach purchase decisions is with a tool called CIT:

> Consumer involvement theory

2) The communication.

That’s the stuff you create.

And when the time comes to put pencil to paper, fingers to keyboard – to actually create your campaign or ad – it can be helpful to consider, “OK, what’s the primary reaction I want from the target audience?”

You won’t need to do this with every ad. But for new clients, new campaigns, or new ways of thinking, it can be clever to go back to basics.

What you will discover is that there are three primary responses your ads can trigger. Three basic things an advertising campaign can get people to do:

> To feel, to experience an emotion R

> To think, to understand, perhaps remember R

> Take action, do something R

Generally speaking,

- Getting people to think and feel certain things about a company, its products and services, that’s the goal of branding, of brand-building.

The ultimate objective, of course, is to influence purchase behavior. But to do so by first getting viewers to like the product or understand the service or feel a relationship with the company.

- Getting people to do something, and do it soon – to clip and mail a coupon, click on a Web site, pick up the phone and place an order – that’s what direct marketing and

via Persuasive Advertising Theories..

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THE GREEN MARKETING COMPANY: MISSION STATEMENT

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Mission Statement

To teach you to do well, by doing good.

We can help you accentuate your humanity while increasing your earnings. People buy from you repeatedly because they like you. People buy from you once because you have the lowest price. It’s your business, your choice, which model will you use? In the crowded marketplace of me too products, it is critical to have a down to earth, experienced team to help you strategize, coordinate, and implement all of your marketing. All of the promotions at The Green Marketing Company are built on a solid foundation of: innovative campaign strategies; meticulous attention to client needs; and creative networking across the media and your industry.

The Green Marketing Company is committed to delivering informed, media-savvy marketing services based on a superior industry knowledge, a real understanding of the issues that affect both our clients and their customers, and a genuine passion and enthusiasm for what we do. Our aim is to act as a trusted extension of our clients’ marketing departments, producing results that directly and positively impact on our clients’ business objectives. The Green Marketing Company’s culture is based on the BIOS philosophy of green healthy living and a no nonsense approach to marketing that values clarity of thought and honesty of expression above empty promises and meaningless bull.

You can rely on The Green Marketing Company:

To build a long-term relationship with each customer as an individual.

To become a marketing partner with our clients.

To deliver the highest levels of professionalism and experience while achieving the highest possible standards in all that we do.

To provide strategic counsel, creative solutions and timely, responsive services with the most advanced high quality solutions available in the marketing industry today

To create and implement innovative marketing campaigns with competitive creativity and flair

To be a leading media resource of marketing information for print, radio, television, and internet.

To provide results-oriented marketing designed to meet our client’s objectives by providing strong marketing concepts and excelling at customer service.

To measure success for our clients through awareness, increased sales, or other criteria mutually agreed upon between the agency and the clients.

To take pride in ourselves, our quality technical solutions, our competitive prices, and results that create total customer satisfaction.

To offer, at all times, a world class service which enables our team and customers to increase their business, reach ambitious marketing and sales targets, and strategic communications objectives

To relentlessly pursue breakthrough ideas for your products and direct marketing approaches.

To serve niche markets and try to be the leader in every market we serve.

O

via THE GREEN MARKETING COMPANY.

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THE GREEN MARKETING COMPANY

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The Earth flag is not an official flag, since ...

Image via Wikipedia

Whether You Like It Or Not,

Believe In Climate Change Or Not,

The World Is Going Green.

If You Are Going Green Or Want To Earn More Green, The Green Marketing Company Can Help You.

According to the BIOS Philosophy, green marketing is the marketing of products and services that are green, healthy, holistic, organic, sustainable and energy efficient. Nobody is perfect and no product is perfectly green. Did you drive to buy it, use electricity to download it, did your solar installer use any petroleum product during the transaction. The world changes by making one small change today and another tomorrow. We are here to help guide you. The Green Marketing Company can help you reach more customers and develop the green side of your business cost effectively.

The Green Marketing Company creates your ad budget out of thin air! As sustainability experts we begin by saving you money, then we apply the savings to marketing efforts. As a full service sales and marketing company we can supercharge your business. We offer advertising, database development, distribution, events, graphic design, marketing, network marketing, packaging, printing, promotional products, public relations, research, social media, video, websites, accounting, inventory control and point of sale systems. This unique combination of services allows us to analyze, track and publicize your business like never before. The key to green marketing: plant the seeds, cultivate your relationships, fertilize with education, plow through your competition and reap the rewards.

Keeping It Simple:

The undisputed facts remain, clean water is better, clean air is better, natural resources are limited and people like making babies! Simple supply and demand issues are at work. Sustainability is good for people, good for the earth and good for the economy. The industrial revolution created a giant leap forth for mankind, The Green Revolution will allow mankind to evolve beyond an oil based economy. The Green revolution will create a technological leap and much needed jobs and industry. We must begin now!

Get Your Free Sustainability Evaluation

Attention business owners in Brookfield, Danbury & New Milford CT for a limited time we will be providing free sustainability evaluations from a certified building analyst for your business to show you how to $ave green while going green. Schedule yours today!

via THE GREEN MARKETING COMPANY.

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How To Grow Your Business AND Make The World A Better Place.

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Grow Wallpaper
Our 3 Step Approach: Evaluate Sustainability, Increase Profits, Promote Your Good Deeds.
The Green Marketing Company provides a sustainability report geared towards increasing your profits. This frees up money that can be invested in marketing efforts that promote the good things you do. We help you grow your business, so you can do more good. Our sustainable approach to business development helps you create deep bonds of loyalty from your customers.According to the BIOS Philosophy, green marketing is the marketing of products and services that are green, healthy, holistic, organic, sustainable and energy efficient.  Nobody is perfect and no product is perfectly green.  Did you drive to buy it, use electricity to download it,  did your solar installer use any petroleum product during the transaction.  The world changes by making one small change today and another tomorrow.  We are here to help guide you. The Green Marketing Company can help you reach more customers and develop the green side of your business cost effectively. The Green Marketing Company is a full service sales and marketing company offering sustainability evaluations, advertising, database development, distribution, events, graphic design, marketing, network marketing, packaging, printing, promotional products, public relations, research, social media, video, websites, accounting, inventory control and point of sale systems. This unique combination of services allows us to analyze, track and publicize your business  like never before. Whether you are going green or want to earn more green, The Green Marketing Company can help you. The key to green marketing: plant the seeds, cultivate your relationships, fertilize with education, plow through your competition and reap the rewards.

Get Your Free Sustainability Evaluation
Attention business owners in Brookfield, Danbury & New Milford CT for a limited time we will be providing free sustainability evaluations from a certified building analyst for your business to show you how to $ave green while going green.  Schedule yours today!
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