Evolutionize your WordPress website — go responsive!
January 11, 2013 0 Comments
Yesterday, I completed my first Inman News webinar with the collaboration of our gracious sponsor The GoodLife Team. The webinar was all about creating your own Mobile Evolution in your business, and I discussed that from your online presence, social media presence, and your business systems, mobile is affecting the lifestyle and ecosystem of the real [...]
Lessons from 2012 – 4 ways to claim your mobile niche in 2013!
December 27, 2012 23 Comments
If my prediction is correct, 2013 will become the year you’ll re-embrace the basics of managing and marketing your business. You’ll spend time focusing on only the tools that help elevate and design your customer experiences online and off…from searching for homes, finding an agent, learning about your community, and making emotional decisions in their [...]
Connecting the digital dots BEFORE 2013 starts [WEBINAR RECORDING]
December 3, 2012 3 Comments
It’s highly likely that over the last 24-36 months your digital “footprint” has expanded tremendously. New social media sites have certainly been added. New real estate listing portals pop up monthly it seems. Agent review sites are all the rage. You half started a new WordPress blog. Bought a new mobile app and still had time [...]
Bring sticky traffic to your website with DIY real estate stats
October 26, 2012 0 Comments
By MICHAEL SEGUIN Have a website? Of course you do. Want more visitors? Of course you do. Leveraging real estate statistics is a great way to drive up the value of your website, increasing both traffic and stickiness. But there are some time-tested tips and tricks to know going in if you are going to [...]
5 Tech Tools To Make Your Life Easier
September 17, 2012 0 Comments
We all want to win the lottery. We all want to have someone take care of that other stuff for us. We all want our lives to be easier. Each day we look for the “magic bullet” that will solve all of our problems and help to make things easy. In the world of real [...]
Professional Quality Video Tours by an Amateur
July 26, 2012 5 Comments
If you are still doing slideshow tours of your listings you are living in the 1990s. Today’s great agents are embracing video on their listings, because video offers potential buyers an online tour of the property (like a slideshow) but also increased marketing exposure through search engine optimization. The fact that Google owns Youtube should [...]
How Connect Helped Shape Hawaii Life
July 6, 2012 4 Comments
Authors note: I started this article as a way to encourage the brokers and agents in our company to attend Inman Connect in San Francisco. It quickly became a story about how, after attend 4 Connect Conferences, my partners always come home with insights and information that radically impact our business. The result has been [...]
4 Commonly Ignored Inbound Marketing Musts
June 20, 2012 1 Comment
You would never walk up to a total stranger and ask her on a date or tell her to buy your stuff? At best, you’d be ignored; at worst, she might call the cops. Sure, this sort of behavior may work at a frat party, but it generally doesn’t lead to lasting relationships. Unbelievably, many [...]
Zillow Agent Sites: The Facts
June 13, 2012 31 Comments
The rumors have been spreading, the flags have been flying, and the mudslinging is verging on a political showdown. The reactions to the new online marketing option, known as Zillow’s Premier Agent Websites, have been far and wide. To say that the announcement of the new Zillow websites (and subsequent release) has been a red hot [...]
Blow Up Your Farm (in a good way!)
June 1, 2012 2 Comments
Meetups are the most fertile ground around. More and more Realtors I know are having epic problems with their tried-and-true farming efforts. The recurring problem is smaller and smaller “crops” every year. Want to create new, super-fertile farms? Use Meetup.com and it will blow up your farm (and I mean that in the best way [...]
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