Warner Bros. Sustainability

Warner Bros  Community Creativity  Sustainability  WorkPlace

The good word about Warner Bros.

Warner Bros. takes pride in knowing our sustainability programs conserve resources, reduce energy consumption, diminish waste production, save money and benefit our employees and community.  Through corporate policy and company-wide participation, our programs support the business objectives of efficiency, strategic growth and sustainability. We also recognize that more can be done. That’s why we continually strive to improve our environmental performance.

Energy-SolarEnergy: 

Energy conservation reduces air pollution, curbs climate change and saves money.

Energy conservation reduces air pollution, curbs climate change and saves both resources and money.

Warner Bros. began implementing a company-wide energy conservation program in 1999, including the installation of more efficient lighting, updated equipment and automated control systems.  Today, these ongoing improvements conserve over 12 million kilowatts of energy, the equivalent of providing electricity to over 1000 U.S. homes, and save more than $1.8 million annually.

In addition to conserving energy, Warner Bros. invests in clean, renewable energy.

Solar

In 2002, Warner Bros. piloted a small solar project on the roof of the Warner Bros. Photo Lab.  Off that success, a 72-kilowatt solar power system was constructed on the Studio’s Mill Building roof in 2006; the Mill Building system was the first large-scale solar power project in the entertainment industry.  In 2008, this system was expanded to more than 500 kilowatts, comprised of 2,722 solar panels spanning 79,000 square feet of roof space.  Most recently, a 100-kilowatt system was added to Stage 23, bringing the Studio’s total solar energy portfolio to over 600 kilowatts.  In addition, solar energy systems are being used by Warner Bros. films and television shows to power production base camps.

Clean Air Club

The Warner Bros. launched the Clean Air Club in 2009 as a superior alternative to the Studio’s previous incentive program.  Open to all employees interested in ridesharing and other money saving alternatives to driving alone, the program emphasizes the environmental and health benefits of cleaner air and reduced traffic congestion.  In addition, it offers money-saving tools and resources to members.  Members are engaged to lead by example and highlight the advantages of commuting by foot, bicycle, bus, train, carpool and vanpool.  First year membership sign-up goals were exceeded by 28%, a new bicycle policy has been implemented and the program continues to grow.

Biodiesel Fuel Alternative

In 2009, the Warner Bros. Studio Facilities Transportation department began providing biodiesel (B20) on the Lot for use by all television and film productions.  Two 1,000 gallon above-ground tanks were installed; Warner Bros. in the only studio to make biodiesel accessible and 64 shows and film units utilize it.  In 2010, biodiesel comprised more than 30% of all on-lot fuel purchases.

Waste ReductionWaste Reduction

Our waste reduction strategy is simple: reduce, reuse, recycle.

Source Reduction

Warner Bros.’ waste reduction strategy begins with consuming fewer resources.  Warner Home Video was among the leaders in the industry when, in 2007, it switched to 30% post-consumer recycled paper for its DVD packaging and modified its retail displays to reduce materials and increase the proportion of recycled content used in their creation.  Beginning with its June 2009 releases, WHV took its waste reduction efforts a step further, diminishing the amount of plastic in DVD cases. This change translates into a 31% reduction in carbon emissions, the equivalent of taking more than 6,000 passenger vehicles off the road.

Warner Bros. Studio Facilities has implemented water efficiency measures that reduce water consumption.

Reuse Programs

Warner Bros. encourages the reuse of everything from water bottles to set construction materials to office supplies.  All feature and television productions are encouraged to eliminate single-use plastic water bottles.  The Warner Bros. Reuse Room is an internal destination for the delivery and acquisition of surplus office supplies by business divisions and productions.  Sets, props and costumes are routinely retained for reuse whenever possible.

If materials can’t be reused on the Studio Lot, Warner Bros. donates them to local schools or nonprofit organizations through our material reuse program, Encore: A Community Reuse Partnership.  In 2010, the Studio donated nearly $500,000 dollars worth of materials, ranging from furniture and electronics to clothing and office supplies; the value of reusable materials donated in 2010 reflects a 34% increase over 2009.  The most frequently reused resources are office furniture, costumes and set dressings.  The reuse of materials helps to conserve natural resources while also aiding our local community partners whose funding sources may be limited. 

Recycling Initiatives

In 1989, the Studio created its first recycling committee, comprised of employees committed to waste reduction. Today, our comprehensive recycling program serves as a model for other companies.  Materials collected on site for recycling include paper, cardboard, cans and bottles, wood, construction and demolition materials, metal, electronic waste, green waste, film, media, toner cartridges and batteries.  These efforts conserve valuable natural resources and also keep over 3,000 tons out of our waste stream annually.

Green Building

Green building conserves natural resources, reduces energy costs and improves working environments.

Stage 23

The Studio’s Stage 23, completed in 2009, maintains a Leadership in Energy and Environmental Design (LEED™) Gold rating by the U.S. Green Building Council.  It was the first LEED™-certified sound stage in the world.  The stage incorporates a number of sustainable elements including a 100-kilowatt solar electrical system; Forest Stewardship Council-certified lumber; Ice Bear cooling technology, which uses off-peak electricity for daytime cooling; recycled steel and metals; concrete foundations containing recycled fly ash; non-toxic paint and adhesives; and energy efficient lighting.

Stage 23 was built in an area of the Warner Bros. Burbank Lot previously occupied by Building 89.  Originally build in the mid-1930s, Building 89 was carefully deconstructed in a manner that ensured 92% of its materials were reclaimed for either reuse or recycled.  This action diverted 1,890 tons of material from landfills.  Approximately 70,000 board feet of vintage Douglas Fir from the building’s structure was reclaimed for reuse, including in the construction of new furniture now in use on the Lot.

International Television Distribution Building

In 2004, Warner Bros. attained LEED™ certification for the retrofit of the Warner Bros. International Television Distribution building in Burbank.  This was the first building in the entertainment industry and in the City of Burbank to receive the LEED™ standard for Commercial Interiors and has been awarded the Governor’s Environmental and Economic Leadership Award for Sustainable Practices.

Results of the remodel included a 38% reduction in energy use, better indoor air quality and a brighter and healthier working environment.  In addition, more than 80% of the demolition and construction waste was recycled rather than adding to landfill.  This elegant space demonstrates how environmental design can be both beautiful and beneficial.

Additional Green Construction Projects

Green building practices are also applied to smaller projects whenever possible.  For example, the lobby of the Warner Bros. Motion Picture Imaging facility incorporates products made with sustainable materials and granted green certifications.  Green materials were specified for wall, floor and ceiling finishes while recycled content was used in the construction of furniture and building signage.  Conference room chairs also meet one of the highest sustainability standards known as “Cradle to Cradle” certification.

The production offices of Warner Bros. Television’s “The Mentalist,” Warner Bros. Studio Facilities Custodial Services and other office buildings have been remodeled to incorporate green practices as well.  Efficiency lighting, centrally controlled energy systems, reverse osmosis water filtration units and other green building principles are implemented wherever possible and in all new construction.

ProductionProduction

It takes creativity to entertain the world while conserving resources on our planet.

Each season, Warner Bros. produces updated Green Production Guidelines aimed at helping our TV and movie productions conserve natural resources and operate more efficiently. This evolving document contains guidelines specific to different parts of the production process and helps us reinforce the message to production staffs, which often change from day to day.

Feature Film Production

The primary focus of Warner Bros. Pictures’ sustainability efforts has been in obtaining carbon neutrality and nurturing conservation initiatives on movie productions.  All Warner Bros. Pictures productions use a carbon calculator to measure their footprint and inform future green production initiatives.  In 2005, Warner Bros. Pictures’ “Syriana” was the Studio’s first major motion picture to invest in renewable energy and attain carbon-neutral status.  New Line Cinema’s “Valentine’s Day” (2010) implemented numerous sustainable practices, including a first-of-its-kind hybrid base camp utilizing solar power and biodiesel-fueled generators; reusable water bottles, to eliminate the use of single-use plastic water bottles; clean-air vehicles, for both talent and equipment transportation; recycling and composting efforts; and biodegradable food ware.

Along with “Valentine’s Day,” an additional eight of the Studio’s last 25 films were carbon neutral: “Due Date,” “Flipped,” “Green Lantern,” “Going The Distance,” “Inception,” “Jonah Hex,” “Sucker Punch” and “The Town.”  “Sherlock Holmes: A Game Of Shadows,” to be released in fourth quarter 2010, is the first Warner Bros. U.K. production to systematically implement sustainable practices and is now serving as a template for the development of a green production framework for all U.K. productions.  Cast and crew on 18 of Warner Bros.’ last 25 films saved approximately 320,000 disposable plastic water bottles by choosing reusable water bottles.  Additionally, four films (“Jonah Hex,” “Inception,” “Valentine’s Day” and soon-to-be-released “Crazy Stupid Love”) employed solar energy to power production base camps.  On-set sustainability coordinators are helping to make all this possible.

TV Production

Warner Bros. Television Group continues to develop its green production practices.  All WBTVG-produced shows reduce waste through reuse and recycling and utilize renewable resources such as biodiesel and compostable Craft Service products.

In 2007, Warner Bros Television’s “The Closer” launched a comprehensive green television production program.  Inspired by the success of those initiatives, an increasing number of WBTVG’s Los Angeles-based productions are implementing sustainable production practices, ranging from using reusable water bottles to fueling up with biodiesel, initiating recycling programs on location and converting to the digital distribution of scripts.  In 2010, Warner Bros.’ Television implemented a Virtual Production Office to streamline digital distribution of dailies and other production related materials.

Two of the Studio’s television productions, “The Big Bang Theory” and “The Mentalist” currently participate in a pilot program to implement energy conservation measures that include optimizing equipment settings to reduce energy consumption on hiatus, holidays and during both working and non-working hours.  In addition, “The Mentalist” has established a hybrid base camp, which utilizes solar power and biodiesel-fueled generators, while on location.  “The Mentalist” is the first domestically-produced television show to run a base camp on solar energy.

The Good Word: sustainable procurement

Procurement:

When making purchasing decisions, Warner Bros. looks for products and services that utilize post-consumer materials, non-toxic content and earth-friendly practices.

ALTERNATIVE FUEL VEHICLES

Warner Bros. maintains a fleet of 23 courier vehicles, all of which are hybrids.

RECYCLED PAPER

The Studio has a long history of using 100% post-consumer recycled, non-chlorine bleached paper for all stationery and business cards as well as 35% post-consumer recycled copy paper.  Food Service and Custodial use only post-consumer recycled paper supplies.  Beginning in 2007, Warner Home Video began using 30% post-consumer recycled, chlorine-free paper for all standard DVD and Blu-ray wraps and inserts; changes in DVD and Blu-ray packaging prevents the emission of approximately 43.4 million pounds of greenhouse gasses, or that of over 14,000 automobiles.

REVERSE OSMOSIS (RO) WATER FILTRATION

Warner Bros. encourages employees to choose reusable glasses or reusable water bottles in place of disposable water bottles.  In 2009, Warner Bros. Studio Facilities successfully tested reverse osmosis water filtration systems at select locations, providing clean filtered water on site and on demand.  RO water filtration systems are now being incorporated into all renovations and new construction projects.  Ultimately, the systems will be installed in all plumbed locations that currently use five gallon water bottle stations to further reduce the need for remote sourcing of water, production of bottles and delivery-related emissions.

GREEN CLEANING PRODUCTS

The Warner Bros. Studio Facilities Custodial Staff has converted to non-toxic and green cleaning products wherever possible while also reducing the total number of products necessary to effectively clean and maintain equipment and facilities.  The use of ammonia has been eradicated and the use of bleach has been reduced by approximately 90% while Greenseal or other green certified products comprise over 60% of acquired surface cleaners.  Warner Bros content via http://www.wbcitizenship.com/

Related articles

Enhanced by Zemanta