THE GOOD WORD is turning to Kickstarter to fund a new multimedia project.
We start filming our Kickstarter video tomorrow. Woo HOO!! The KickStarter Campaign will go live in 1 week or less.
A film and multi-media campaign will be created to promote positive thinking and doing well by doing good. 30 interviews will be compiled in to a short film and distributed to high schools around the world to promote positive thinking.The interviews will include people from all walks of life talking about the good things they did to succeed.10 interviews will be featured in print. 10 radio interviews via our blog spot radio station and 10 video interviews in THE GOOD WORD STUDIOS. The body of work would definitively show people that you can help yourself by helping others, something the world needs now.
The print edition is a 9″ x 12″ full color, glossy publication. The 10 interviews will be featured in 3 monthly editions with 100,000 copies each. There is no date and the stories are timeless, so the shelf life should be extraordinary. The print will lead people to the radio and video interviews via links and QR codes.
The concept of a media company that focuses on good news, positive thinking, inspiration, truth and fun has been well received but who wants to be the first. it’s a chicken or the egg kinda thing. Creating a portfolio would give the concept a kick start and allow us to focus on the best content possible.
We have learned along the way. The Print publication was first printed in July of 2012 as a Playbill for GreenFest. It was sort of an after thought.100,000 were printed, only 90,000 were distributed. This was because of the short time frame of getting the prints 1 week before the event. The publication had a short shelf life due to the emphasis on the event.
In August we printed 100, then 1000, September we printed 2700 and in October 10,000. We learn a great deal each time and continue to make many improvements. We recently added several QR codes that pull readers into the web and social media. Distribution focuses on waiting rooms multiplying the exposure of each monthly print. We also deliver door to door to businesses in our territory.
The goal of the project is to create awareness of how people succeed by helping others and inspire others to do the same…we hope the concept goes viral.
Seven things to know about Kickstarter:
1. Kickstarter is a new way to fund creative projects.
Kickstarter is a home for everything from films, games, and music to art, design, and technology. Kickstarter is full of projects, big and small, that are brought to life through the direct support of people like you. Since their launch in 2009, 5.3 million people have pledged $900 million, funding 52,000 creative projects. Thousands of creative projects are raising funds on Kickstarter right now.
2. Each project is independently created.
The filmmakers, musicians, artists, and designers you see on Kickstarter have complete control over and responsibility for their projects. Kickstarter is a platform and a resource; Kickstarter is not involved in the development of the projects themselves. Anyone can launch a project on Kickstarter as long as it meets their guidelines.
3. Together, creators and backers make projects happen.
Project creators set a funding goal and deadline. If people like a project, they can pledge money to make it happen. Funding on Kickstarter is all-or-nothing — projects must reach their funding goals to receive any money. All-or-nothing funding might seem scary, but it’s amazingly effective in creating momentum and rallying people around an idea. To date, an impressive 44% of projects have reached their funding goals.
Backers are supporting projects to help them come to life, not to profit financially. Instead, project creators offer rewards to thank backers for their support. Backers of an effort to make a book or film, for example, often get a copy of the finished work. A bigger pledge to a film project might get you into the premiere — or a private screening for you and your friends. One artist raised funds to create a wall installation, then gave pieces of it to her backers when the exhibit ended.
5. Creative works were funded this way for centuries.
Mozart, Beethoven, Whitman, Twain, and other artists funded works in similar ways — not just with help from large patrons, but by soliciting money from smaller patrons, often called subscribers. In return for their support, these subscribers might have received an early copy or special edition of the work. Kickstarter is an extension of this model, turbocharged by the web.
6. Backing a project is more than just giving someone money.
It’s supporting their dream to create something that they want to see exist in the world. People rally around their friends’ projects, fans support people they admire, and others simply come to Kickstarter to be inspired by new ideas. Some projects take longer than anticipated, but creators who are transparent about issues and delays usually find their backers to be understanding.
7. Kickstarter’s mission is to help bring creative projects to life.
Kickstarter is an independent, 69-person company, based in New York City’s Lower East Side. They spend their time making Kickstarter a little bit better every day, answering questions from backers and creators, and finding new projects to share. If a project is successfully funded, Kickstarter applies a 5% fee to the funds collected.
Kickstarter believes that creative projects make for a better world, and they are thrilled to help support new ones. Building a community of backers around an idea is an amazing way to make something new.